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There is that spark of luxurious elegance that most of the amazing ladies always aspire to experience. The kind of elegance that will make them comfortable about themselves but it is unfortunate that the dreary limitations of the luxury brand’s accessibility have forced them to keep it as far away as a dream rather than a joyous reality.

Blinglane®, a direct to consumer e-commerce fashion brand based out of New Delhi India, aims to democratize luxury fashion including premium quality fine jewelry, custom personalized jewellery, sterling silver jewellery & fashion accessories online at affordable prices for wonderful women worldwide, delivered at their doorstep with love & care.

No intermediaries and no wholesalers, so no excessive margins. It's just between you and us, and this is what allows us to offer you a premium quality product at a reasonable price. Welcome to the fashion of the 21st century.